[kartikkumar]

I just received a well-crafted apology email "from the founders" (I'm guessing it's "on behalf of" instead of "from", but I might be wrong about that). It's interesting because it's quite long and aims to cover all of the problems that led to their failures yesterday.

The email to me communicates that they were just completely ill-prepared, which doesn't bode well for a company with growth aspirations. In a highly competitive environment, I can appreciate their frankness about the problems that they faced, but in truth, each one of them should have been tackled BEFORE planning such an event. None of the problems can be considered a surprise, and I think that they will have to do a lot more damage limitation to get consumers to trust their operations.

For those that don't have access to the email itself, I've dumped it in a Gist [1].

[1] https://gist.github.com/kartikkumar/486208fa7aa3913b8932