Exactly same thoughts.
I was too very happy flipkart customer untill now and always recommended flipkart as one of the most reliable e-commerce site to others but not now.
When they cancelled my LED TV order in just 2 hours (it was my only order) and instantly increased the price, even then i didn't mind it much. But today in morning when i found out that the same thing happened with many many customers, i am sure it was not unintentional.