[PhantomGremlin]

I think people have given up.

The NSA spies on them, the Chinese try to hack their computers, Sony tries to load Rootkits on their computers. Between Heartbleed and Shellshock and 'goto fail; goto fail;' their systems are like swiss cheese to determined hackers. Just last week we learned that hackers stole info from Chase on 83 million accounts. Nude pictures of celebrities are floating around the Internet.

Normal people (not computer nerds) are virtually powerless to do anything to protect themselves. So they have stopped caring.

[walterbell]

I once spoke to a privacy lawyer who said that normal people are highly offended when their expensive Apple device fails to protect their privacy. It's good that Apple is using pro-privacy rhetoric, independent of any technical or legal facts that may conflict with that rhetoric.