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by suprgeek 4270 days ago
This article has a few details on why this week was important for e-commerce sites in India: http://qz.com/274278/the-real-reason-why-indias-shopping-web...

The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower.

I boldly (and somewhat foolishly) predict that as more and more Indians get online, get comfortable with spending online, there will be a huge wave of India focused sites that will become the next Billion dollar companies.

2 comments

I've been a 11 year customer of Amazon US and a 2 year customer at Amazon.in. They certainly do get Indian culture. Amazon India isn't a bunch of white people from Seattle arriving en masse and setting up shop. They hired locally (including from Indian incumbents) and localized their operations to include stuff like COD, local language support etc. Amazon is well on its way to becoming as 'local' as McDonalds or Honda have already. Their capability to deliver in Tier II and III cities is already ahead of Flipkart for example. GMV is currently about 35% of Flipkart and I wouldn't be surprised if they overtook them in two years.
Last time I tried (guess it was last year), Amazon.in didn't have enough products I could buy. It was really looking like a family-run home business just went online (whereas flipkart was massive). Don't know if that's still the case.
"The incumbents from Silicon Valley may not have the Cultural understanding of the Indian market and the barriers to utilizing Large scale distributed technology platforms have never been lower."

What do you think are the barriers to utilizing large scale distributed technology platforms? I personally don't think this is a cultural thing.

The and separates two independent clauses.