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by arjie 4269 days ago
I wonder what the effects are of buying a luxury car cheaply. Surely at least some portion of buyers are buying it because it's cool to have a Tesla. I guess it matters how big a portion.
2 comments

Same with every brand ever... Look at Apple, extremely strong second-hand market that retain value for years, coupled with an extremely strong tendency of customers wanting the 'latest one', whatever it is. It works really well.

It's not like a high fashion item that goes out of style once everyone has it. And Tesla sells very, very few cars, to be honest. It'd be a great benefit I think to see an order of magnitude more of them before they even come close to 'going out of style' because everyone has one. And frankly, when you've gotten there, you pretty much already won, anyway.

What are the effects of buying a used BMW or Mercedes-Benz? I'm not aware of that having any detrimental effect on those brands.
In fact I've heard BMW commercials that tout their cars' ability to retain resale value better than anyone else.