| Agile is definitely an implementation detail but good clients will care about it for precisely the reason you provided. They won't care to hear about the specific labor pains, but they will love it when you tell them your "agile" development process allows them to get prototypes quickly and provide further input as their ideas take shape. "In other words, if your methodology is so great, use it to your business advantage." I did and it resulted six-figures worth of contract work last year from just one client. Part of my sales pitch was to explain agile development in a way that focused on their business. When I asked the client why they chose to work with me instead of the bigger agency, they mentioned 2 things: 1) They liked the feedback-driven development process and 2) I talked about their business instead of the technology that would go into the software. The best part is that an agile process helps you position yourself as a trusted advisor instead of a commodity laborer. When you do that, your clients get better results and provide repeat and/or referral business. TLDR: The best clients do care if you're agile about their business needs. |