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by xiaoma
4284 days ago
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The interesting thing to me is that the "n00b approach" is basically what Peter Thiel, Elon Musk and friends did at Paypal. 1. build product in secret 2. exclusive press launch 3. wait for users 4. buy users 5. give up They built the product in secret and raised money. They did a huge press launch "beaming" money from PDA to PDA. They waited for users, expecting Palm Pilots to be huge only to see they weren't. They decided to focus on eBay sellers and literally bought users for $20 each. The difference is they didn't give up. Palantir and Space X also started by building products in secret, press launches and then lengthy sales cycles to get users. Ditto for Apple's "restart" in the late 90s and early 2000s. Maybe a relentless n00b approach is the way to build more transformative products and companies. |
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