[jerf]

First, even if so, so what? That's neither illegal nor immoral.

Second, while we associate the word "smuggling" with illegal activities in which the smuggler receives compensation for engaging in highly risky activities, he's not going to get any sort of that in this situation. If he's even remotely competitive with the Safeway across the street, as he claims, then there is absolutely no way this is some sort of "rake in the dough" operation. He may be making a modest living but there's no good path to wealth here.

So, if as I think your message implies you think he's really raking it in and covering over that with some good PR moves, I'd suggest reconsidering. I do not see an economic solution in which he could possibly making very much money. To be honest I'm surprised he can run this at a profit at all.