[acmiller]

At the very least, it's a lot more money than they made renting wi-fi access during the event in question. Therefore, this behavior is unprofitable and will stop.

It's also enough to get the people who decided to do this fired.

[MichaelGG]

It'd be about break-even if they have a convention each week, and get 25 exhibitors pay $500 each. So if they had a lot of exhibitors they convinced to pay, they could have easily made a profit after the fine.