[EGreg]

Have you ever done A/B testing?

That's the real value if you want to actually measure things and improve them. Maybe doing so can even minimize spectacular bugs when you push. And how would you accomplish this A/B iteration with weekly pushes to everyone?

[ewang1]

You could code both views and show one or the other based on a server-side flag.

[EGreg]

And that is rudimentary "code push" isn't it?

[efdee]

I don't think that it is. You include both views in the submitted app and decide to show only one. There's no code push being done.