[shekyboy]

With the upcoming EMV transition most businesses are on that path. New POS terminals will have NFC built into it.

Additionally this system offers a secure mechanism to the merchant as well without making a dent to their business processes. That should motivate them to move quickly on it to prevent Target/Home depot style mess.

Finally the narrative around this is going to evolve the public perception. They are going to demand this from merchants for security, which should move the ball forward.