[jhubball]

Thanks donall! Yes, these are not cheap frames or Ikea offerings. They are what you would get from a high-end custom frame shop. I'm able to bring the prices down by going direct, removing the need to handle the artwork (you do that part, but it's not hard) and eliminating the retail overhead.

[solipsism]

Maybe I'm cheap. I want cheap frames and Ikea-like offerings, but I want custom sizes and combinations, and I want it for like $20. It seems ludicrous to me to spend $5 on a cheap thing but $100 if I need it custom-sized.

I fully acknowledge I may be asking too much. Just saying that if you can hit that price point I will probably become a customer. No idea if I'm unique.

[jkaunisv1]

I'm definitely the same use case as you. I feel like there will be a lot of people who feel similarly. Post-college but still frugal is how I think of myself.

Doesn't sound like what OP is going for right now - seems like he would have better margins to start out on the high end. I don't have experiential data but I've read in many places that low-price products can have more difficult consumers because they expect so much for $20.