[ivraatiems]

The issue is, none of this will actually change until countries that disapprove of the IOC (which the article strongly implies includes the US and most of Europe) start boycotting the Olympics, which they won't, because the Olympics are still a big source of national pride for many places (especially the US).

[ecspike]

Pride and income. If the USOC boycotts the Olympics, NBC loses because they fund about 25% of the IOC's budget and account for between 40-60% of the broadcast licensing fees the IOC collects. NBC partially funds the USOC as well. So as you stated, not gonna happen.

[canvia]

Don't forget that some of the biggest advertisers during the Olympics are American companies like McDonalds and Coca Cola that need broad exposure to survive.