[badthingfactory]

I was actually rather surprised when this version wasn't called "Windows One"

[BruceIV]

I can't seem to find the link again, but I think I read a Microsoft blog post somewhere saying that that name was already taken (by a Mr. Gates, circa 1985).

[chx]

I heard that too but http://www.wikiwand.com/en/Windows_1.0 seriously? Who would mix that up? Also, given "One product family. One platform. One store" and the Xbox One they would have a cool One theme to build on.

[bbehm]

I see what you are saying but "Android One" has already started their marketing so maybe that would seem awkward.