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by oliv__ 4272 days ago
Try to imagine the same ad from Apple. With Surface Pro 3 and Nokia Lumia.

Not

2 comments

Which makes sense - Microsoft wants to sell applications and services - regardless of the device you own. Apple wants to sell devices, regardless of the application you use.

Ironically, Microsoft/Apple have developed into potentially very strong partners. If Microsoft starts to move away from being a hardware company, they will be a great fit.

Why? Apple is the leader; why should they bow down to the level of inferior competitors? Microsoft didn't refer to iphones and ipads out of the goodness of their hearts; but because these devices are the devices of choice for the creative crowd.
Uhm for example because office/onenote on android/iphone works great and are completely cross-platform (with Linux you are confined to the browser but oh well)?