[dnautics]

> If you would gladly give money to charity, but don't care enough to even research who you're giving to, the chance that you help create lasting change and a shift in thinking about yourself versus others is unlikely.

1) I think it might be less, but unlikely? That's a pretty strong statement.

2) Rational assessments of charities, like stock picking, can go horribly awry if you put all your resources in one pot. This is more like a 'managed fund'.

3) mindlessly giving money away could be a gateway to mindfully giving money away. Creating zero or low-barrier modes of entry to beneficial habits is a good idea. Ultimately, a user of this service could see, hey $360/year isn't that bad for my bottom line, and begin regularly donating $360 to a charity of choice.