[drivingmenuts]

1. Interesting that they showed an Apple logo on the back of the iPad (it would be hard to hide that it was an iPad), but no evidence whatsoever of any Microsoft mobile device (does a laptop count?)

2. I kinda want that umbrella.

[justinlloyd]

Brands and icons that I could identify in order of appearance: Moleskine Apple iPhone Generic PC OneDrive Twitter Facebook Youtube Generic 3D Printer Apple iPad Room full of macs Generic LCD Television Twitter Surface 3 IE Desktop Windows Store IE Metro Outlook iPad Mini Nokia Phone Microsoft Office Microsoft

I may have missed a few.

It is a connected world. Smart companies "embrace and extend."

[spyspy]

Some commas would be nice

[justinlloyd]

I did not plan on commas because I entered the comment as a list without thinking that the formatting would be lost.

[mturmon]

To me, the message of the octopus umbrella unfolding against the sea of ordinary black umbrellas was a metaphor for the product itself.

That is: use this stylish and creative alternative to the boring uniformity of corporate presentation software.

[outside1234]

Welcome to the new (old?) Microsoft - building software for the devices people use.

[lsinger]

It's yours for the taking: http://www.krakenrumstore.com/products/the-kraken-umbrella