[oatmeal_coffee]

So, essentially, this is a rewrite for TeX. But the reality is that creating complex layouts really, truly requires GUI layout tools. No matter how good the output is for this application, it's entering into an firmly-established market with a few, large, expensive players, and not a lot of action.

Publishing automation tools are nothing new, but one has to give up a certain amount (usually a lot) of control to create a document on the cheap. Even for those workflows that are intensely reliant on templates, designers are still working in InDesign for the initial design, which is then handed off to a person, or more frequently a system, to translate into something to be automated.

Even as a long-time TeX user, I'm not sure what the appeal would be here, but I could have been in publishing too long to see this for what it really is.