[jboy55]

I hope this isn't true, because there is no way that info is worth $10. Perhaps, if they got you on a telemarketing call, and read you 5-10 minutes of upsells, that could approach being worth $10 to a marketer. My guess is its 'free' until their VC money starts running short.

This reminds me of an exchange long ago over the 'Safeway Club Card' I had with a coworker. He said they could afford the deals because they sold my info. I told him I didn't give them my real info, so they got nothing. But the reality is closer to that Manufacturers have to pay to have their items on the Club Card, the info collected is pretty much used to determine 'unique users'.