[mksm]

They will most probably use blockchain technology for the community ownership distribution: https://jobs.lever.co/reddit/6ce6a242-00d1-49c4-9bed-c34f264...

[bencxr]

this is really the interesting point of the article for me.

it could be the first cryptocoin actively used based for rewards/sponsorships etc. See http://ltbcoin.com/ as an example.