[rsynnott]

> but won't spend as much focus as others boasting measures like GHz or core count, etc. -- IOW, they don't spend a lot of focus on things that you can meaningfully compete with and compare across vendors.

Erm, comparing frequency and core count is unhelpful, as you can see from the benchmarks in the article. The A8 is generally faster than the current Qualcomms, but has a far lower frequency and half the core count. Apple probably don't want to fall into the same marketing nightmare AMD did, where low-frequency high IPC Athlons competed against high-frequency low-IPC P4s.