[akatz47]

You’re definitely ahead of the game if you’re thinking about using a solution to prevent vendor lock in. The problem though is that running a mobile app is much more than choosing your analytics provider and streaming your data to it. That same stream needs to be used to power marketing activity such as new user acquisition and retargeting to lower acquisition costs and improve engagement.

With mParticle, data portability is a feature within an end to end data platform. So is segmentation with the ability to create any audience you can think of and send it to partners like Facebook, Twitter, Google DFP, AppNexus, ActionX, and many more. Think about seamlessly running an App Install campaign on Facebook to all users that crashed and did not return and then measure it with Kochava or MAT, all with just one client side integration.

Nearly every comment here reflects concerns around cost but cost also includes labor costs, switching and opportunity costs, as well as wasted user acquisition costs. The reality is that you don’t have to send all your data to every third party. You should be able to send a configurable sample of your data to a third party, but also very specifically include or exclude data to reduce costs and protect users privacy.

Disclosure: Co-Founder of mParticle