Not to speak for Peter, but some people like to set goals because the effort to achieve them might reveal interesting bits about the mechanics or psychologies involved, including their own.
Some of us tend toward the product side, some the process side, and some the people side. The people side is the most visible and most likely to arouse suspicion among geeks, but it's not inherently worthless.
And, of course, self-branding and promotion is a thing that people do.
Some of us tend toward the product side, some the process side, and some the people side. The people side is the most visible and most likely to arouse suspicion among geeks, but it's not inherently worthless.
And, of course, self-branding and promotion is a thing that people do.