[samingrassia]

Apples to apples, this is less of an answer to adwords and more along the lines of an adsense competitor. IMHO This launch will take a huge bite out of quantcast + any cookie pooling/dmp companies. It will also be interesting to see how adroll and other retargeting companies end up fairing.

Budget-wise, I think this will expand the pie for over all ad spend rather than suck out any air from googles ad platforms.

Chris Dixon basically describes this game plan 4 years ago, http://cdixon.org/2010/05/15/facebook-is-about-to-try-to-dom...

[perlpimp]

what is interesting I think, it that facebook more or less might make all private data peddlers irrelevant. I could be bad or it could be better in a sense that your data will be in one place instead of a thousand different unknown places. it would be easier to target by eff such well branded target.. IMHO.