[brudgers]

My impression is that it depends on what your startup needs. If it's really just business side help then the "cool" one might be a good fit, but if your product isn't where it needs to be, then not having time to improve it may not be the right fit for your company.

Otherwise, the difference between 5% equity and 0% isn't going to determine if the company makes you wealthy. Hard odds is that they are both worth exactly the same in the long run because to a first approximation all startups fail.

The reason to take investment is to grow. If you need people to grow, then the one that best facilitates that may make the most sense.

Good luck.

[MateuszMucha]

Thank you... I'm arriving at the same conclusion. Most of all I want to move forward with the product and Axel Springer's programme is what makes it easier.