| 4) Talk to people and listen to them closely
The world, collectively, is smarter than you are — pay attention to it. I feel like a lot of great companies would never have been built if the founders didn't ignore a bunch of naysayers. That said, if you get your product into users' hands early and often and nothing you do can persuade anybody to like it, you're probably better off not wasting any more time on it. 5) The fewer heads, the better I'm going to have to agree with pg and say that going it alone is a bad idea. You need multiple, complementary skill sets. You need to balance out mood swings. You need varied backgrounds and bodies of experience to provide multiple perspectives on all the problems you'll undoubtedly face. However, I can totally relate to the author when he says, "On many occasions, I’d come up with a new, inspiring idea, only to get a knot in my stomach before pitching it to my team." I think it's important to cultivate a culture where it's perfectly acceptable to throw crazy ideas on the table and get them shot down. In fact, I think the more ideas you can burn through, the better. Creativity is an iterative process. Often times your crazy, will-never-work idea will spark a brilliant idea in the mind of one of your cofounders. On a related note, we've found that getting a 3 person consensus on everything is a broken model. For any given decision there should be exactly one person responsible for making it. You can either divide up the problem space or you can just defer to the same person on everything. We even decided to rotate who gets to wear that hat every 4 months, to give everyone a chance and to make sure we don't stagnate. |
That said, once you have a beta out, or some kind of working concept, the world becomes your sounding board -- where else, after all, will you get your users and customers? While it's important at some point to ignore what people think, it's just as important to keep at least half an ear open to their thoughts and opinions. I believe that you can learn more by listening deeply and attentively to people than by ignoring them.
5) As I said in the post, teams work for a number of people. They're one of the most common structures for getting companies off the ground. In the case of companies with strong technical needs, they can be particularly helpful, as different people can bring different skill sets and perspectives that may prove to be instrumental.
That said, I challenge the widely-held assumption that a founding team is necessary, vital, or inherently "better" than starting a company by yourself, and bringing people on later.
I hold that a single person, charged with focus and determination, can launch a concept with speed and single-mindedness that's difficult to replicate in a team environment. A team, despite the benefits it confers, adds added complexity to decision-making, and can dilute an idea as easily as it can rally behind it.