| TLDR; Show you are willing to put in effort and labor aside from generating ideas/spending/raising capital Hi Nick - I can speak for myself. I am a primarily technical, sole founder of a 3+ years profitable company who had to develop the business know-how along the way. With the ability to see both sides, what I've found is the business-side components are equally as important as the technical components; that is, neither can live without the other. But here's the rub: The technical side is a thousand times more laborious to become proficient at, and there's not even a comparison. If you're able to take that with more than a grain of salt, it implies while your contributions are equally as important as a technical co-founders to the overall business' success - the technical co-founder is not likely to see it that way because they won't be looking at things in terms of value (which is what matters most from the business man's point of view) but in terms of value + effort. The way you can make developers feel good about working with you is to emphasize something aside from money (risk) to contribute which shows you will be putting in a substantial amount of effort which then has tangible, measurable results. For example, if you are a good writer and willing to write lots of content for SEO. You say you are a sales and marketing focused person, so really stress what it is you will be doing work-wise that will compel the technical co-founder to want to work with you. Will you be cold-calling 100 people with a 5 percent conversion rate every day? Will you be spending 4 hours a day using X, Y, and Z tool to come up with keyword permutations for AdWords campaigns? Will you be reaching out to a minimum of 3 potential affiliate / rev-share partners a day to maximize those types of relationships? Show what makes you good at what you do and the effort you will be putting forth to achieve your results. |