[macguyver]

Thanks for the feedback, particularly on the pricing.

Agreed with all of the first point. Based on firsthand experience working at 3 startups and with a handful of business owners, I hypothesize that there are a large number of founders who are indeed interested in acting on the suggestions. It's not every founder, but many that I've worked with are open to finding what works and trying along the way.

Problem #1: Some founders are not that good at understanding their customers. Working with customers is an art, just like sales, in that there's no cookie cutter solution or exact steps like assembling widgets on a factory line. Interpersonal communication is uniquely human and can't be automated. Of course persuading them to change habits can be hard, but maybe not when framed in the perspective of the bottom line.

If this is indeed a consultancy, how would you price it? Based on email/call volume or users?

[dylanhassinger]

This might help - http://casjam.com/resources/productize-your-service/