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Interesting, Joe Rogan's podcast is the only one I happen to listen to that has adverts, and they seem like they always have a Squarespace sponsorship. In this case it's 5 mins of rogan talking about his sponsors and then 3 hours of content, so the ratio of advert to interviews is still not too bad.

I also feel like Rogan won't put up with bad sponsors or vouch for dodgy products because I'm familiar with his personality and some trust has been built up over the time I spent listening to his interviews. Perhaps that's the key.

But if you happen to interrupt the podcast with some techno-music advert and have someone talk about a sponsor or some completely unrelated product, that's not cool at all.