Am I the only one who's interested in seeing how this plays out because I'm sceptic about people buying not even 0.1% of the time they "like" something?
People are not going to buy what they "like". They are going to buy what they truly like in real life. Something they think is very cool, perhaps haven't seen it anywhere else.
It would be exactly the same thing like with fb ads and fb pages. Some people just complain and complain about everything, other are just quietly crushing it.
I'd love to have a list of people or companies who are crushing it with FB content marketing (not FB ads, which is different). Could you please help me with that?
Because the people who were crushing it with Twitter, you know, it turned out to be just bullshit (the revolution in Iran, Dell, Zappos, for example). Thanks.
Buzzfeed and the other a hundred or so copycats.
Searchengineland.com, sejorunal.com, smashingmagazine, ColledgeHumor, NatGeo, Scientific american, goodhousekeeping.com to name just a very FEW. I've written for some of those and have seen the actual traffic numbers. There are thousands of pages which promote something and do very well. Those are the ones I saw in 2 minutes browsing my feed.
I can go in a lot more detail, but this is just not the place. The reality is that marketing and PR is fucking hard. It's like me saying "I tried to build a spaceship, but Boeing's parts just suck big time, so I couldn't".
I just don't get why people think they can just wake up one day and be rockstar PR specialists. Just because you can click a few buttons on a web page doesn't mean people want to read your shit.
Some of those sell products and services. Some do lead generation for b2b services and products. Selling on facebook is a terrible idea. Creating content and using facebook as distribution channel is a great idea. If you can execute it of course.