[7Figures2Commas]

As I wrote below, if you had a technology or technique capable of sustainably tripling repeat store visits on a widespread basis and/or lifting sales by 200% without killing margins, you would not be raising $26 million from VCs. You would literally have a license to print money.

Fivestars looks like a modern take on the punch card loyalty program. A 20% sales lift for those customers who opt to participate in a loyalty program (which is usually a small minority of total customers) is quite possible. A 200% sales lift would be unheard of, as would a tripling of repeat store visits.