[krschultz]

The alternative is non-memorable names. I can't tell you how many android-async-image-loader libraries there are. It's a lot easier to remember 'Picasso'. It's also a lot easier for me to Google for 'Picasso Android' and get relevant results.

[treve]

A better alternative is a combination of both, such as : [fancynoun-purpose]. For example: alamo-http

[altyus]

I think Mattt can get away with this as he has the most well known open source library for cocoa development.

[treve]

I'm not a cocoa developer, and I don't really know who matt is, or what library that may be ;). Once I'm a seated cocoa developer I probably will though, but then my general point no longer really applies.