In retail, "lift" is usually used in the context of sales. If you can consistently get customers who were visiting your store once a week to come back three times a week, but you only lift sales 20%, something is terribly wrong.
That said, the notion that there's a technology or technique that can sustainably triple repeat store visits on a widespread basis for small and mid-sized services businesses is absurd. If you could do this, you would not be raising $26 million from VCs.
Obviously, it's most likely that the author of this post simply didn't understand what he was writing. Or that I'm not hip to the New Math of the New New Economy.
That said, the notion that there's a technology or technique that can sustainably triple repeat store visits on a widespread basis for small and mid-sized services businesses is absurd. If you could do this, you would not be raising $26 million from VCs.
Obviously, it's most likely that the author of this post simply didn't understand what he was writing. Or that I'm not hip to the New Math of the New New Economy.