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by codercraig
4286 days ago
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Morgan Brown is a growth guy. He’s been working with startups for years and understands how valuable it is to work at the intersection of marketing, product and data.
By meshing his creativity and experimentation he’s been able to unlock growth for companies like ScoreBig and Qualaroo among many others. |
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0:00 – Intro
0:45 – Favorite aspects of working for a startup
2:15 – What problem is Qualaroo trying to solve?
3:01 – HotelTonight Optimization Example
6:13 – NPS Surveying
11:00 – Importance of Qualitative Testing – Getting feedback from the right people. Sign-up funnel optimization.
14:00 – Morgans’ CRO Stack and why you should tie A/B testing to your ultimate business goals.
18:50 – HubSpot and how free tools are a growing trend in content marketing.
23:09 – Airbnb Case Study on GrowthHackers.com and the Professional Photos Experiment.
28:30 – Problems with growth as an industry and the perception that growth is free.
30:06 – ScoreBig customer referral program optimization example.
40:22 – GrowthHackers.com Conference in London Oct 28 – Speaker Lineup.