I have the opposite issue, I'm constantly sending out personal emails asking to help people with getting setup (it's for Heroku SSL stuff and people often misconfigure things) and can't get a response from them.
This.
More generally, the less attention that goes into perfecting the layout and wording, the more likely the reader is to believe you're on a busy human's to do list and not a mailing list.
HTML layout very bad, neat little bullet points bad, good copy bad, lack of line spacing and excessive terseness good.