Yes they don't seem to be offering anything above and beyond their competitors, particularly on price. Not even a free tier.
I'm not saying that companies should have a free tier "by rights", only that it's a good way to get you sucked in whilst you develop your app and then when you scale you're unlikely to change provider.
I agree that a Free Tier is the best way to get you to adopt a tool. I'd love to build and test at very small scale, then start paying when I've launched and scaling.
[1] http://www.evennode.com/policy/aup