| They get paid. To do business legally in a country, you need to abide by that country's rules. One of Canada's is the "Canadian Content" requirement of broadcasters that says that a certain amount of content being broadcast in Canada to Canadians must also be Canadian. Whether the rule is dumb or counter-productive is immaterial at this juncture. Rules is rules. Netflix quacks like a broadcaster so it falls under the rule, no? Not quite. There's a "new media" exemption that says, in return for giving the CRTC, when asked, statistics on the Canadian consumers of your service, you can be exempt from that particular scrutiny. Netflix was asked. Netflix didn't give the information. Now we see what the CRTC will do. It has every right to ask for an injunction from the courts to shut down Netflix's Canadian operations. But it doesn't want to, because Canadians like Netflix and bringing this to the courts might just be the opening Netflix needs to strike down the information requirement (allowing it to operate in the clear with no conditions until a new regulatory framework is built and approved). |
If Netflix were a broadcaster then at 8PM local time, everyone watching Netflix would be watching the same show. Assuming that Netflix was only a single channel, anyhow.
But hey, let's suppose that Netflix has not a single channel but say, 1000 channels. That's way, way way more than cable or satellite or anything like that. Okay, but Netflix has nearly 7000 movies and a bunch of TV shows, so it's not a 1000 channel broadcaster.
Let's say that Netflix has one channel for every movie and every show in their collection. That's something like 10000 or more channels (which is way way way more than any other broadcaster in the history of the world has ever offered) and it STILL wouldn't work!
Why not? Because you can start watching a Netflix title WHENEVER you want. But let's be reasonable, let's say that they'll run as many channels as they need so that you never have to wait more than a minute to start streaming. Since most of their titles are movies and a movie is on average around 90 minutes long, that's 10k*90 = 900k channels.
There you have it folks! In order for Netflix to be a "broadcaster" you've got to assume that they're roughly equivalent to a cable company with in excess of 900,000 channels.
If that could be considered "quacking" like something then I quack like a billionare!