[newsdog]

Ah but Goggle is a big boy with lots of money. It's much easier to pick on a smaller opponent.

[DaniFong]

The strategy may be in fact to take down a smaller case and use it as a precedent to go after larger companies.

[davidw]

On the other hand, you can get a lot of money by shaking down big companies. It depends on what your goals are: winning, or getting money from your win.