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by orky56
4282 days ago
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With SaaS, LTV is a more important metric than ACV since you need to take into account average retention, up/cross-selling opportunities, and more. If you take into account CAC even better. Armando Mann over at RelateIQ uses Cohort Growth to measure LTV for each customer within a cohort to ensure the business is growing taking into account the bottom line. |
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