[mathattack]

Thanks! I had Making Software on my bookshelf, and someone "borrowed" it. I'll need to "borrow" it back. :-) The challenge from it's intro was that anyone in the field will overstate the truth in the research. I used to be a business book junkie until I realized what weak foundation most of it was built on. I've gradually come back to the genre but more for context and story than predictive power.

The Halo Effect [0] amped up my skepticism. Of course it was a business book [1] that introduced me to the Halo Effect... :-)

[0] http://en.wikipedia.org/wiki/Halo_effect [1] http://www.amazon.com/The-Halo-Effect-Business-Delusions/dp/...