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by Kaihuang724 4296 days ago
One of the points that stood out to me was this: "Technology, I still want to believe, hasn’t completely sold out the middle class just yet. Maybe it has been overpaid for a minute. Maybe it forgot to have a higher purpose. Or maybe it will always be built for the fortunate first, then find its way into the hands of everyone else eventually."

I think most businesses realize that the path to take to generate hype for their product is to essentially follow the model of building their product for the wealthy, then middle class, then widespread adoption by everyone. By following this model, your brand reputation will be seen by the middle and lower class as "high quality". When it becomes accessible to them, the adoption rate will be much more rapid.

It is basically the method being adopted by Elon Musk for Tesla.