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by frobfoo
4287 days ago
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First of all: Despite not being in your target audience, I really like your landing page. It looks fresh and professional to me. Maybe a nice key visual (e.g. a screenshot of an actual survey) in the hero section would make it even more compelling and help understanding what polljoy does in the very first moment. Regarding marketing the app, here are a few (unsorted) ideas off the top of my head: * You said that you developed the app in order to scratch your own itch. So basically, you need to find more people like you (or rather your co-founding developers) that are in need for such a solution. Where do these people "hang around"? Where are they looking for help with their work, where would they look for such a tool? How can you get in touch with them? * Contacting developers directly would be one of my first ideas, too. How many developers did you contact? Did you get any feedback at all? Did you add tracking to your mails so that you can estimate open/click rates? Maybe you need to improve your cold pitch mail... * Are there any conferences or game development meetups in your area where you could spread the word about your service? * Did you think about performance marketing, e.g. AdWords? |
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"You said that you developed the app in order to scratch your own itch. So basically, you need to find more people like you (or rather your co-founding developers) that are in need for such a solution. Where do these people "hang around"? Where are they looking for help with their work, where would they look for such a tool? How can you get in touch with them?"
We're thinking to start in stackoverflow and unity forums, and try to figure out other sites and forums. Challenge is that we don't really post or have accounts there so we're starting from scratch and concern about being spammy?
"Contacting developers directly would be one of my first ideas, too. How many developers did you contact? Did you get any feedback at all? Did you add tracking to your mails so that you can estimate open/click rates? Maybe you need to improve your cold pitch mail..."
We got pretty low click rates, about 5% and then low conversion on the homepage. We guess that they just get bombarded with so many messages from ad networks etc the tendency is to delete everything?
"Are there any conferences or game development meetups in your area where you could spread the word about your service?"
We're in Hong Kong and no travel budget, so not really :(
"Did you think about performance marketing, e.g. AdWords?"
I checked out the rates, seems really too expensive for adwords, maybe the VC backed ad and analytic companies are pushing up the keywords for everyone. Not really an option, have to figure out how to grow with no/minimal marketing spend..
Appreciate the help