[arb99]

1) Who cares about ads on Facebook? They are not giant ads, or popunders or whatever. Sometimes they are relevant. The FB page 'ads' (that say they are sponsored) can be very relevant sometimes. People care more about things like privacy, and how easy it is to share things ('statuses' / photos / videos) with certain people.

2) The design (no offense to whoever made it) is a bit weird. Monospaced font?

3) The part where you click on the arrow (on the right of the page). It isn't clear what that is about. It is 'invite only' but they want you to submit a photo? (https://www.dropbox.com/s/wx88cyg0lh3u5j8/Screenshot%202014-...)

4) and the profiles do look (again no offense) like a crappy tumblr blog (with a touch of instagram, which IMO isn't really a social network (no messaging, it is just a fancy photo gallery site. No one would call flickr a social networking site). Maybe thats the kind of audience they are going after... but it looks a bit amateurish. Whereas facebook, linkedin, even twitter all look a lot more fine tuned.

5) But profiles seem to be able to have direct outgoing links (no nofollow, which will encourage spam a little bit), so if it wasn't invite only it would get filled up with spam quickly.