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by thaumasiotes
4293 days ago
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People generally bring up kleenex and xerox as the examples of trademarks lost to generic use (and someone upthread mentioned band-aid), but I think a more interesting example is coke. There are large regions of the US where "coke" is the general term for soda, so that the following invented example wouldn't raise eyebrows: A: Want a coke?
B: Yes, a 7-up please.
(Or at least, it wouldn't raise eyebrows for the implication that a 7-up is a kind of coke.)How is Coca-Cola dealing with this? Do they have a policy or a strategy? |
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