[makecheck]

And content providers have a choice, too. No one is forcing them to put their stuff out on the Internet, in a wide open format, where anyone can just take it.

But ad-supported pages are equivalent to selling newspapers in giant heavy boxes, where you can't just get the newspaper, you have to take all the crap in its box. Well what if you don't want to carry a whole box? What if it would take you 10 times as long to bring the newspaper home by carrying the box? Would you not be tempted to rip open the box and just take the paper? Or, tempted to just go away, and not take the box or the stupid paper? At some point, the obnoxious mechanism outweighs the value of the content.

Instead, there could be a stack of papers on a table, with a cup and a sign "please deposit 50 cents". Some people will take a paper and leave nothing. Others will leave 50 cents. Still others will leave a buck or two, because they want to. You might even see people drop off a new stack of papers for you, and not care if you get the cash. Maybe somebody else sees your stuff (because it's not locked in boxes), and that leads to other opportunities. So maybe it isn't "fair" that some people pay more than others, but this is certainly does not spell doom for the content provider.