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Thanks for your in-depth insights Sean! Followed you on Twitter, only to discover you are stalked by @FAKEGRIMLOCK, illustrator of The Lean Brand. No matter where I go, Jeremiah or The Lean Brand seems entrenched. Your structure/formula is really valuable, I appreciate you sharing your personal way: Hypothesis, Audience Testing, Data Sources, Iteration / Perpetually Refined Core Statement. That seems to share a lot with The Lean Brand. Where that book goes further though, is into an Ecosystem of integrated aspects of organizations: Culture, Product, and Brand. Culture keeps together the Product and Brand inside the Organization, Product keeps the Culture and Brand ( externalized Organization ) relevant to the Audience, and Brand is the Organization and Audience relationship itself ( interestingly, including Vendors, Competitors, Employees, etc ). I'd be interested in your comments on The Lean Brand once it comes out, so I'd extend to you the same offer I made Bill -- if you'll do a write-up for HN, I'll gladly buy you the book to hear your opinions and learn from your experience. Your formula/structure sounds very tried and true, but so far the only "standard" of any kind I've found has been The Lean Brand, including all aspects of internal and external thought, action, feelings, etc -- Let me know on Twitter, and I'll follow up with you on this. By the way, impressive track record! |