[marcosdumay]

Yes, we buy things all the time, even the poor ones.

What poor people don't have is a discritionary budget, they could use to buy stuff that a software startup is tipically able to sell.

And related, Brazil is quite big, so you can grow a company to a huge size only selling to the few richer brazilians. That's just much harder to accomplish than doing the same at a country like the US. That means that the normally 1 in 100 (or is it smaller) odds for a startup there will reduce a few orders of magnitude here.