[oo7jeep]

Creator here - AMA! :)

[mjwhansen]

I've heard that bands get a higher profit margin from merch than their actual music. Any truth to that? (I ask because, if true, you're doing a big favor to bands!)

[Jgrubb]

This is actually how many bands stay in business. So yes, buying a t shirt at the show is the best way to help them out.

[ivankirigin]

Lots of music startups have to deal with headaches around old world music industry types. How did you deal with that?

[oo7jeep]

1. Show them technology they can't (or haven't made themselves) 2. Build a team that has a history of making the industry money - my co-founder was the first person to sell rock shirts in mass retail (read: $$$) 3. Make something artists want.