[msvalkon]

I hate to be that guy but looking at the app startups, don't you think it's easier to write a Yo! app than it is to actually invent and implement a disrupting technology in the energy sector? Effort to ROI in the app business probably looks really tempting, regardless of whether or not it's actually true.

[diafygi]

Actually, it's really not. Most software in the energy industry is laughably antiquated and ripe for disruption. For example, my startup (utilityapi.com) is just a simple SaaS that downloads bills for solar and energy efficiency companies. Imagine my shock when I originally started working in the industry and this process was still manual and a huge time sink.

The biggest reason I think more entrepreneurs don't enter the space is likely that the pain points are unknown to them. If you don't spend half your day manually downloading utility bills, you wouldn't know that there are lots of people willing to pay money to automate that process.

[msvalkon]

I agree with the pain points, for me they are unknown and that's also why it feels like I could sit down and write another communications app, but couldn't contribute to the energy sector. The utility bills sounds part sounds insane, I hope you are successful, good luck!