[krsna]

> It instantly explains why I have such a loathing for some companies and people and others I feel only pride.

I completely agree with this. It's basically optimizing for getting rich instead of optimizing for happiness. Many entrepreneurs make decisions (i.e. run their businesses) with the main focus being amassing money and getting rich. These are the ones that we find ourselves loathing so much. Whereas other founders make decisions with the main focus being happiness and passion for their work. These are the ones we admire.